Sun TV’s New Massive Plan From Bairavaa
While the makers of Bairavaa are yet to sell the audio rights of the film, there’s heavy competition to bag them. Sources said, “Think Music and Times Music South are among a few big labels who are in the race. It looks like Sun TV might get both the audio, and satellite rights. However, nothing has been finalised. But, if it goes thorugh, it would heavily disappoint the leading music label companies.” With five songs in the album, aiming to cater both the class and mass audience, the audio will be out next month.
Sun TV is one of the leading Television networks in entire South India. It has its fingerprints in all the entertainment segments of these four southern states.
Not only on small screen even on big screen, Sun TV has seen some massive success. It has been silent in the recent times due to some issues but they are once again planning a big comeback and this time they have a bigger plan. The network from now onwards is looking at buying not just the video rights but also the audio rights of the film. It will be a major setback for the existing players if that is the case. The first film they plan to take over this way is Vijay’s Bairavaa.