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Star of the Month: Ilayathalapathy Vijay

Star of the Month: Ilayathalapathy Vijay

layathalapathy’ (Young Commander) as the name rightly suggests, Vijay is turning out to be the true successor of Superstar Rajinikanth at the world wide box office for Tamil films.

Vijay’s recent film ‘Theri’ is doing amazing business across the globe and he is the unanimous choice for Sify Star of the Month (April).

If we look at the statistics, in many territories either Theri has breached a previous record of Rajinikanth or stands right below the veteran’s film, which is indeed a phenomenal achievement by Vijay.

A distributor says “In Coimbatore, Theri has got a distributor share of 9.5cr. Summer holidays and Vijay’s star power are the major reasons for the film’s massive success. Also, with Theri, we happened to see the family and kids’ crowd, which is a regular for Ilayathalapathy’s films and they are his biggest strength”.

What really works for a minimum guarantee Vijay film is that he got a tremendous fan following, which would give phenomenal opening and if the movie is really good, family too are willing to see his film and as a result, the box office number shoots up.

If we look at the current leading heroes in Tamil Nadu, they either got huge young fans or family audiences but after Rajinikanth, only Vijay has got both the audiences in right proportion.

Interesting fact is that in Tamil Nadu distributor share, Vijay has got three (Thuppakki, Kaththi, Theri) 40cr+ share movies while his competitors are finding extremely difficult to catch up with him. For, Ajith Vedhalam is a 40cr+ share movie in TN while other young actors are yet to join the club.

“We are expecting 45-50 cr distributor share for Theri in Tamil Nadu, the film has successfully surpassed Vijay’s previous best Thuppakki and Kaththi”, says a source in the trade.