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Very good news about ‘Mersal’ audio release

Very good news about ‘Mersal’ audio release

Very good news about 'Mersal' audio release

We all know that the music album of Thalapathy Vijay’s grand 61st film ‘Mersal’ will be released on August 20, 2017. It is speculated that the film’s music director A.R.Rahman will perform some songs from the album live on the event. This news is yet to be confirmed. 

Now we lean another great news for Vijay and Rahman fans regarding ‘Mersal’ audio. Sources reveal that plans are underway to have a live telecast of the ‘Mersal’ audio launch in a popular Tamil TV satellite channel as well as in online platform. 

We will have to wait for an official confirmation in this regard and it this is true this is a fantastic news.

‘Mersal’ is being produced by Thenandal Studios Limited and directed by Atlee.

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After foraying into Virtual Reality with AR Rehman on LeMusk, Sri Thenandal Studios Ltd, the makers of Mersal, have now ventured into the Artificial Intelligence space to bring in exclusive content for the fans of the film. The company has partnered with ICONICbot, an Indo-Austrian Venture with expertise in AI ChatBots to launch the TSL ChatBot on Messenger.

This is a first for the south Indian film industry where the film producer has used Artificial Intelligence technology to explore the Messenger platform and reach all movie goers personally. Hema Rukmini, CEO of the production house, says, ‘Mersal is the most-awaited film of the year. While we share information about the film via our official Twitter handle and Facebook page, a lot of rumours do get spread around. Mersal fans can message us on the TSL chatbot directly and we can share the relevant information with them exclusively. Our fans are special and we wished to go an extra mile to connect with them’

Bollywood celebrities who have used ChatBots to promote their films include Shah Rukh Khan for When Harry Met Sejal and Akshay Kumar for Toilet-Ek Prem Katha. ChatBots are Chat Robots that interact with multiple users to effectively and creatively broadcast content.
This technology enables celebrities and film production houses to reach all their target groups in a more effective manner. ICONICbot ensures that fans queries do not go unanswered! We are excited to have partnered with TSL on a prestigious film like ‘Mersal’ “, says V Singh, cofounder of ‘ICONICbot’